Case Studies 

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Kat Stefankiewicz
Toronto Raptors in-game and digital host 

Toronto Raptors in-game and digital host Kat Stefankiewicz came to us because she was ready to take her brand to the next level. After years of success on the court, it was time to tell her story and elevate the career she worked hard to carve for herself. Project Four PR took Kat's brand as a well-known and respected fixture of the Toronto sports scene and packaged it up for the media, opening up more professional opportunities for her.

 

Since we began working with Kat, she has been successfully featured in over 20 media publications including several magazines and most recently, secured a partnership deal with Canadian Tire and the Ministry of Transportation Campaign as their face for Safe Winter Driving.  

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D.W. Waterson
DJ/Director, That's My DJ web series 

Acclaimed DJ and Director D.W. Waterson came to us to create buzz for the second season of her web series That's My DJ. After the success of the first season, she was looking to get more media attention and viewership for the show. Since then, we were able to successfully place That's My DJ in over 35 media outlets, including being dubbed as the top web series to watch by BuzzFeed Canada and NBC News, and increased viewership to over 20,000. 

 

That's My DJ has also been announced as official selections of several notable television and web festivals including the prestigious New York Television Festival, where D. W. was awarded Best Director.  Most recently, lead actor Emily Piggford was nominated for a Canadian Screen Awards for Best Actress for her role as Meagan. 

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Tamsen McDonough
Actor 

Tamsen McDonough, star of the hit Syfy and Space series Killjoys came to us to help create buzz around her role as Lucy. The unique element of this campaign was that Tamsen didn't have a typical role. As Lucy, she was the voice of a small artificially intelligent spaceship. Although, the audience weren't able to always see Tamsen on the show physically, she developed a loyal fan base and became a favourite. Since the start of her campaign, Tamsen has been featured in over 25 media outlets, became verified on Twitter and has been invited to appear by several comic conventions all over North America.

Coming up, Tamsen will be attending as a celebrity at Keycon 2017 in Winnipeg, Manitoba and Waxacon 2017 in Waxahachie, Texas.

2017 by Project Four Public Relations

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